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  • Check out Flywheel Founder Ruth Zukerman in Pantene's latest commercial and treat your hair post-class with new Pantene products in- studio soon!
  • The class for the evening was led by Flywheel founder Ruth Zukerman and a surprise performance by Pantene ambassador Jillian Hervey really got people moving.
  • Ruth Zuckerman, Co-founder of Fly Wheel.

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    Pantene X Flywheel 

    ABOUT THE PROJECT

    Pantene developed a limited partnership with Flywheel to encourage women to not only keep their bodies passform, but their hair as well. Our challenge? Develop a seamless campaign that bought both brand platforms to life.

    My team developed 'Fuel Your Strong', a campaign that celebrated women's strength and celebrated the hard work they put into keeping their bodies and their hair in shape. We took over a Flywheel studio in Manhattan and invited influencers, editors, and enthusiasts to come and not only bränsle their body, but their hair. The class for the evening was led by Flywheel founder Ruth Zukerman and a surprise performance by Pantene ambassador Jillian Hervey really got people moving. As a special bonus, everyone was invited to get their hair fueled by Pantene at the dry bar next door, kicking off the partnership with a bang.

    Agency: Grey New York     

    Roles: Copywriter   I Content Strategy   I Event

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    Lions Daily News 2016 Issue 5 Wednesday June 22

    LIONS DAILY NEWS 2016 IN PRINT AND ONLINE B:250 mm T:240 mm

    WEDNESDAY / JUNE 22 / 2016

    PUBLISHED BY S:230 BOUTIQUE mm EDITIONS

    WWW.LIONSDAILYNEWS.COM

    S:250 mm

    04 PM

    INNOVATION June 21-22

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    21/06/2016 3:35 PM

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    21/06/2016 3:35 PM

    INNOVATION June 21-22

    LIONS DAILY NEWS 2016 IN PRINT AND ONLINE

    WEDNESDAY / JUNE 22 / 2016

    A SELECTION OF TODAY’S SEMINARS 10:00 MEC AND PARAMOUNT PICTURES STAR TREK BEYOND: RE-TELLING AN ICONIC STORY FOR A NEW GENERATION 10.45 IRIS SPORT SPORTS MARKETING & THE ‘SLASH GENERATION’ (FORUM) 11.00 UNILEVER THE FUTURE OF BRANDS 11.30 TWITTER SNACKABLE, UNSKIPPABLE CONTENT (FORUM) 12.00 TIME WARNER ANDERSON COOPER & ANTHONY BOURDAIN: CREATIVE INSPIRATION 12.15 BURSON-MARSTELLER CREATIVITY ON THE STUMP: COMMUNICATIONS AND AMERICAN PRESIDENTIAL POLITICS (FORUM) 13.00 PEARLFISHER THE EROTICS OF BRANDING: CREATING DESIRE IN RELATIONSHIPS (FORUM) 13.00 PHD W

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